I’m a seasoned copywriter and journalist living in Portland, Oregon, with my 10-year-old son and potentially too many houseplants.
I help companies find their story and use it to create better products and more loyal customers. From branded storytelling, social campaigns, and digital app UX to brand voice development, copywriting, and content strategy, I’ve created these sorts of things for these kinds of clients: adidas, Adobe, Disney, DreamWorks, Gerber, HP, Jawbone, Nau, Nike, Ziba Design, and ZOOM+Care among others.
My story-minded approach to brand building emanates from my background in journalism. I’ve written for publications such as Alternative Medicine, body + soul, Dwell, Essence, Experience Life, Fitness, Glamour, Gourmet, Natural Health, Pilates Style, Well+Good, and Yoga Journal. As an on-staff editor for a variety of print and online magazines, I set the overall content strategy, oversaw production, managed a stable of writers, and developed, packaged, and edited articles.
I have a master’s degree in anthropology, which helps me anticipate human behavior—providing a deeper level of understanding for my work. In other words, I figure out what makes people tick and tailor content accordingly.
I'd love to hear from you! Contact me here.