When done right, content marketing doesn’t just tell a brand’s story, it makes people feel something they want to feel. Achieving such a feat takes insightful strategy, a clear voice, and the fortitude to consistently crank out posts. It’s well worth the effort, but who has time to research and write when you have a business to run? That’s exactly why some of the world’s biggest brands have tapped me to create blogs, newsletters, ebooks, and social media posts that speak directly and consistently to their audiences.
ADIDAS ALL DAY
When adidas launched it’s ALL DAY wellness app, they looked to industry experts to create content for the associated blog. I served as a featured writer, creating health and fitness articles that lived both on the blog and within the app itself.
NATURAL VITALITY’S CALMFUL LIVING
Calmful Living is a robust online magazine I ran for Natural Vitality, the makers of Natural CALM magnesium. For several years I managed the creation of 4-6 new articles and recipes each week. I also wrote ebooks, seasonal promotions, and social media posts. The success of Natural Vitality’s content efforts were a large contributor to it’s inclusion in a $700 million dollar acquisition by Clorox.
PILATES STYLE NEWSLETTER
While Pilates Style magazine does a great job of covering Pilates success stories, teaching advice, and general wellness, the company needed a way to provide subscribers with timely calendar listings, bonus content, and unique offers. I was asked to create a bi-monthly newsletter that kept the Pilates community connected and “in the know.”
Jeremy Scott Wedge Hi Shoes
Product Information
The Jeremy Scott Wedge Hi by adidas Originals turns a colorful hi-top sneaker into a sexy neon high heel that’s ready for summer. These women's shoes are made from premium leather, with hot pops of neon and translucent yellow straps on top of pink stripes.
• Premium full-grain leather upper in bright neon shades
• Shiny translucent TPU straps
• Synthetic and textile lining for comfort
• Polyurethane midsole for cushioning
• Wedge-style rubber outsole
• Imported
adidas ecom
One of the greatest roadblocks to online purchase is the inability to pick up the product in your hands and experience it. When creating adidas eCom copy, I was sure to craft a story that gives consumers the confidence and inspiration they need to complete the purchase.
UP by jawbone
After a complete overhaul of the physical design, Jawbone was set to re-release their UP fitness tracking band and app. Our team created a voice for all in-app copy, as well as literally hundreds of “Insights” offered to users throughout their use of the device. We also created web copy in support of UP’s features, functionality, and brand position.
A veteran adventurer like Bear Grylls might be able to clear trail with a full-size machete as easily as most people trim their fingernails. For the rest of us, a weekend spent swinging a big blade like that is a quick way to make enemies with a whole set of shoulder muscles you never knew you had. Which is why Gerber paired down the Bear Grylls Compact Parang to a more packable, convenient size.
Modeled after the tool Indonesian tribesman have carried into the jungles for generations, the Compact Parang is Gerber’s shoulder-friendly answer to the standard, full-size machete. By combining Gerber’s decades of experience crafting tools and Bear Grylls’ adventure knowledge, this stout, sturdy blade acts as a lumberjack on the trail and a surgeon around camp. It can whack through thick grass and woody brush all day, then chop vegetables and whittle fire starter by night.
gerber
Gerber was looking for product copy that did more than simply list specs—odes to survival tools, if you will. After handling the tools myself and getting inside the minds of those who carry them, I was smitten. Who knew that what had been missing all my life was a mini machete?