Nike women print style guide
Shoppers may purchase online, but they still love holding a tangible catalog in their hands. Striking images and affecting copy do more than just entertain—they inspire. For several seasons I created that copy, using the Nike voice and speaking directly to the audience in their language.
At ZOOM+Care I had the unique opportunity to help shape all expressions of the urgent-care provider’s brand—from website messaging and the creation of an online scheduler to blog posts and communications in their brick-and-mortar spaces. I even got to create a deck of 40 innovative treatment cards for use by doctors at the flagship ZOOM+ Performance clinic.
Nike women digital style guide
The Nike Women digital style guide connects women to the right gear, notifies them about events and services, and presents a unique point of view on style. My role was to maintain a clear editorial voice, and elevate each story by matching content to imagery.
Jeremy Scott Wedge Hi Shoes
The Jeremy Scott Wedge Hi by adidas Originals turns a colorful hi-top sneaker into a sexy neon high heel that’s ready for summer. These women's shoes are made from premium leather, with hot pops of neon and translucent yellow straps on top of pink stripes.
• Premium full-grain leather upper in bright neon shades
• Shiny translucent TPU straps
• Synthetic and textile lining for comfort
• Polyurethane midsole for cushioning
• Wedge-style rubber outsole
One of the greatest roadblocks to online purchase is the inability to pick up the product in your hands and experience it. When creating adidas eCom copy, I was sure to craft a story that gives consumers the confidence and inspiration they need to complete the purchase.
UP by jawbone
After a complete overhaul of the physical design, Jawbone was set to re-release their UP fitness tracking band and app. Our team created a voice for all in-app copy, as well as literally hundreds of “Insights” offered to users throughout their use of the device. We also created web copy in support of UP’s features, functionality, and brand position.
A veteran adventurer like Bear Grylls might be able to clear trail with a full-size machete as easily as most people trim their fingernails. For the rest of us, a weekend spent swinging a big blade like that is a quick way to make enemies with a whole set of shoulder muscles you never knew you had. Which is why Gerber paired down the Bear Grylls Compact Parang to a more packable, convenient size.
Modeled after the tool Indonesian tribesman have carried into the jungles for generations, the Compact Parang is Gerber’s shoulder-friendly answer to the standard, full-size machete. By combining Gerber’s decades of experience crafting tools and Bear Grylls’ adventure knowledge, this stout, sturdy blade acts as a lumberjack on the trail and a surgeon around camp. It can whack through thick grass and woody brush all day, then chop vegetables and whittle fire starter by night.
Gerber was looking for product copy that did more than simply list specs—odes to survival tools, if you will. After handling the tools myself and getting inside the minds of those who carry them, I was smitten. Who knew that what had been missing all my life was a mini machete?